When the culture wars is your life, everything is an opportunity to be offended.
Miller Lite is catching flack this week after a commercial (which came out at least two months ago) was deemed "woke" by the social media crowd that determines such things.
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Miller Lite, which is a brand under the Molson Coors (TAP) umbrella, apparently is conciliatory about the past depiction of women in beer advertising, not only in its own ads, but across the industry.
This apologetic tone was enough to set the culture warriors on the right off on social media Monday, with some users looking to repeat the success they had in turning on Miller Lite rival Bud Light.
Lost in all the fake outrage over the ad campaign seems to be the acknowledgment of the contributions alewives have made brewing for centuries. Or the successful smear campaign that was run against them by male competitors to drive them from an industry that was once dominated by women.
While the usual suspects on the right expressed their anger with Miller Lite on social media, people on the other side of the political aisle didn't seem too bothered.
All of this comes on the heels of a successful boycott campaign the right pulled off after Ab InBev (BUD) subsidiary Bud Light -- the most popular beer in the U.S. -- hired Dylan Mulvaney, a transgender influencer, as a spokesperson.
So where can a wilting culture warrior go for a drink now that Bud Light and Miller Lite are no longer options?
Yuengling, obviously.
