Bruce Highway motorcycle crash victim identified as 60yo Alan Atherton, 19yo daughter fights for life

Alan Atherton was killed and his daughter Hannah critically injured in the Easter crash. (Facebook)

An Easter motorcycle ride has turned to tragedy for a North Queensland family, with a father killed and his daughter fighting for life.

Alan Atherton, 60, and his 19-year-old daughter Hannah were riding on the Bruce Highway near Koumala on Easter Monday when they were hit by a car doing a U-turn.

Police said it appeared the driver of the car had pulled out from the side of the road and did not see Mr Atherton, with the motorcycle hitting the driver's door.

Members of the public and critical care paramedics performed CPR, but Mr Atherton could not be saved.

Hannah was flown to the Townsville University Hospital with critical head injuries.

It's understood Alan and Hannah were part of a larger group of riders travelling on the highway. (Facebook)

Five people were travelling in the car, including two children aged five and seven.

Despite the car being rolled onto its side by the force of the impact, all five people escaped serious injury.

A family friend said on social media that Mr Atherton was a passionate rider.

Mr Atherton was passionate about his motorcycle, with friends saying on social media riding was something he dearly loved. (Facebook)

Meleah Bickley, whose daughter is friends with Hannah, also posted about the bond between father and daughter.

"Hannah is a beautiful person. She had come up to Mackay to spend it with her dad for his 60th birthday," she said.

"Keep fighting Hannah. You've got this one."

'Dangerous' stretch

The stretch of the Bruce Highway between Koumala and Carmila has claimed three lives already this year.

Police said it was a known fatigue zone, with a number of fatalities in the area in recent years.

CQ Rescue on scene at the accident on the Bruce Highway.  (Supplied: CQ Rescue)

"Most of those crashes involve fatigue because it's a 10-hour gap from Brisbane and people try and do it in one day and there's not much in that area," said Acting Inspector Anthony Cowan.

"People don't realise they're tired until it's too late.

"Unfortunately it happens more often than it should. Fatigue plays a big part in highway crashes."

Acting Inspector Cowan urged people not to try and travel long distances over the coming two long weekends.

"We have the Mackay Traffic Branch that are sent to different areas and they're certainly going to be sent south over the next two long weekends for that reason," he said.

Investigations into the crash are continuing, with police asking anyone with dashcam footage to contact them.