Get all your news in one place.
100’s of premium titles.
One app.
Start reading
USA Today Sports Media Group
USA Today Sports Media Group
Sport
John Dillon

Browns encourage fans to vote for their new logo ahead of future rebrand

The Cleveland Browns’ classic helmet logo is set to be replaced in the near future by a canine-centric design, and the team is seeking input from fans as they weigh their options for the re-brand.

The two logos still in contention feature dogs with the Browns’ signature white helmet stripe on their foreheads and spiked collars. One of the pups has exposed teeth and a grey nose to pair with a more pronounced gorget while the other hound has a more jowly look with a jewel-like ornament hanging from its neckwear.

Both options will be appealing to fans who want their team associated with an angry cur rather than the brand identity that has become something of a punchline across the NFL over the years.

Regardless of Cleveland’s decision on their updated emblem, it will be up to the Browns’ highly-talented roster to bring pride and relevance back to the franchise and restore the team’s reputation as a contender in 2023 and beyond.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.