The Denver Broncos know their fans are eagerly awaiting updates on the possibility of the team getting new uniforms, and they tapped into that anticipation with a spoof video on April Fools’ Day.
The Broncos shared a video on their official Twitter page on Saturday (April 1) showing a uniform concept “designed” by Miles, their mascot.
“It’s your uniform … but worse,” a voice says in the background. The design featured a tail, Crocs instead of cleats and mismatched socks.
“It’s a no for more,” another voice tells the mascot.
Miles did not take the rejection well, kicking a trash can on his way out:
.@5280Miles, we remember this meeting going a little differently … 😂 https://t.co/xJix3fwnda pic.twitter.com/eZcFtInqzs
— Denver Broncos (@Broncos) April 1, 2023
At the end of the video, the Broncos did reward fans who stuck around with some based-in-reality nuggets.
“Good things take time,” team president Damani Leech says before a staffer chimes in to add, “Wait, but Damani, what about the alternate helmets?” The video then cuts off abruptly.
It’s a clever move from the team because fans in Denver will be left wondering if the alternate helmets are also part of the April Fool’s bit. There’s good news on that front — alternate helmets are expected to debut this fall. Well done, Broncos. Well done.
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