Despite missing the playoffs for an eighth straight year and posting a losing record for a seventh straight season, the Denver Broncos are raising their ticket prices ahead of the 2024 campaign.
The Broncos started their season ticket renewal process last week and fans were informed that prices are increasing by an average of about 7.9% in 2024, according to KUSA-TV’s Mike Klis.
This comes after the team increased prices by more than 13% in 2023. So over the last two years, season ticket holders have seen their cost increase by an average of more than 20%.
Some fans have decided to opt out because of the increasing cost.
“I’m out after 27 years. Not renewing,” @bordesa1 wrote on Twitter/X last week. “Small increase here, another there….no big deal, right? Well…since 2016, the first Post-PFM Year of Suck, my cost is up 34%.”
The Broncos, of course, aren’t hurt by fans opting out because the club has a 100,000-person waitlist of fans hoping to one day buy season tickets.
The average price per game for 2024 season tickets is about $143. The average price per ticket was about $132 last year. One day, Denver’s increases might price too many fans out. For now, though, the waitlist demonstrates that the demand is there, and the Broncos will exploit it.
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