The Denver Broncos Foundation and team ownership has made a huge donation of football helmets to all 277 Colorado high schools, the team announced Tuesday.
The initiative, titled “ALL IN. ALL COVERED,” is the largest philanthropic donation in franchise history, consisting of 15,516 Riddell Axiom smart helmets at no cost to every high school football program in the state.
“The Denver Broncos Foundation is proud to launch ALL IN. ALL COVERED, a game-changing program designed to have a lasting impact on Colorado youth for years to come,” Broncos co-owner Carrie Walton Penner in a statement.
According to the team’s press release, schools will receive 25% of the donated helmets each year of the program (2025-2028) based on the average roster size of their team’s classification, from six-man football all the way up to 5A.
“The Riddell Axiom helmet smart was carefully selected as the helmet of choice for this program due to its safety and performance features,” read the statement. “The Axiom features Riddell’s TRU-FIT™ SYSTEM, which uses 3D imaging of each athlete’s head for a personalized fit and protection system to improve impact response. It also comes standard with InSite Smart Helmet Technology for impact sensing and reporting.”
The start of the helmet rollout will begin in May, and continue all the way to the beginning of the 2025 high school football season.
View the announcement video, narrated by Hall of Famer Peyton Manning, below for a more complete rundown.
Colorado high schools are ALL IN, and the Broncos have them ALL COVERED.
Led by Owner & Foundation Chair Carrie Walton Penner and Owner & CEO Greg Penner, we’re excited to launch an initiative distributing 15,000+ new Riddell Axiom helmets free to every HS program in Colorado. pic.twitter.com/FArAnWe8YV
— Denver Broncos (@Broncos) January 28, 2025
