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Daily Mirror
Daily Mirror
Business
Sam Barker

Brits urged to act fast as Iceland deal selling frozen vegetables for 1p ends tomorrow

Brits who want to snap up bargain veg at 1p a pack at Iceland should act fast, as the deal ends tomorrow.

Earlier this week the major supermarket chain announced it would sell all its vegetables for 1p until Thursday to help with the cost of living crisis .

The offer means that veg that normally costs 99p or £1 has been slashed to just 1p a pack.

To take advantage of the offer, all customers need to do is add vegetables to their basket when online shopping and enter the code ‘ICE1VEG’ when they check out.

A discount is then applied.

But the scheme closes at 11pm on April 14, tomorrow.

All fresh vegetables included in the offer will have ‘best before’ dates that fall after Easter Sunday, to ensure they’re fresh for the holiday weekend.

Iceland managing director Richard Walker said: If we can help people who are feeling the pinch right now to save a few vital pennies while enjoying the same amazing quality of vegetables, then we’ll have done our job of being the supermarket that shoppers can rely on.”

The full list of vegetables reduced to 1p is:

  • Iceland Closed Cup Mushrooms, 300g, £0.99
  • Iceland Onions, 1kg, £1.00
  • Iceland Red Onions, 3 pack, £1.00
  • Iceland Baby New Potatoes with Herb Butter, 360g, £1.00
  • Iceland Line Onions, 3 pack, £1.00
  • Iceland Mash Potato, 400g, £1.00
  • Iceland Garlic, 4 pack, £1.00
  • Iceland Stew Pack, 900g, £1.00
  • Iceland Green Beans, 220g, £1.00
  • Iceland Chestnut Mushrooms, 250g, £1.00
  • Iceland Kale, 200g, £1.00

  • Iceland Sugar Snap Peas, 150g, £1.00
  • Iceland Large Flat Mushrooms, 250g, £1.00
  • Iceland Cut Soup Vegetables, 320g, £1.00
  • Iceland Garden Peas, 800g, £1.00
  • Iceland Mini Corn Cobs, 625g, £1.00
  • Iceland Battered Onion Rings, 670g, £0.99

  • Iceland Mixed Veg, 900g, £1.00
  • Iceland Broccoli Florets, 800g, £1.00
  • Iceland Supersweet Sweetcorn, 700g, £1.00
  • Iceland Diced Onions, 650g, £1.00
  • Iceland Very Fine Whole Green Beans, 900g, £1.00
  • Iceland Cauliflower Florets, 800g, £1.00
  • Iceland Country Mix, 800g, £1.00
  • Iceland Button Sprouts, 900g, £1.00
  • Iceland Sliced Mixed Pepper, 650g, £1.00
  • Iceland Baby Carrots, 900g, £1.00
  • Iceland Floret & Carrot Mix, 900g, £1.00
  • Iceland Petit Pois Peas, 600g, £1.00
  • Iceland Whole Leaf Spinach, 900g, £1.00

  • Iceland Casserole Vegetables, 1kg, £1.00
  • Iceland Floret Mix, 800g, £1.00
  • Iceland Chopped Garlic, 100g, £1.00
  • Iceland Tenderstem Broccoli, 180g, £1.00
  • Iceland Sliced Green Beans, 900g, £1.00
  • Iceland Chopped Ginger, 75g, £1.00
  • Lockwoods Mushy Peas, 907g, £1.00
  • Iceland Chopped Coriander, 75g, £1.00
  • Iceland Mini Corn Cobs, 625g, £0.99
  • Iceland Chopped Chilli, 75g, £1.00
  • Iceland Sliced Mushrooms, 500g, £1.00
  • Iceland Garden Peas, 800g, £1.00
  • Iceland Carrot & Swede Mash, 450g, £1.00
  • Iceland Carrot Batons, 800g, £1.00
  • Iceland Butternut Squash, 500g, £1.00

Iceland last ran a 1p vegetable offer in the run-up to Christmas 2021.

At the time, Iceland said it had "blown the competition out of the water" by undercutting rivals Aldi and Lidl by as much as 18p.

However, at the time shoppers had to buy three packs to get the discount.

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