A British tourist has been discovered dead on a sunbed on a popular beach in Crete.
A 54-year-old man was found at roughly 8pm on Saturday, when concerned sunbathers on said beach became alarmed.
After checking on the man out of worry, they realised he was unconscious and immediately called an ambulance.
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The incident unfolded on the Stalida beach, in the municipality of Hersonissos - with the Brit alleged to have been appearing to enjoying the sun throughout the day. However, he was described later as being motionless for hours on his deckchair, prompting those nearby to get in touch with emergency services - local media reports.
The Mirror reports that paramedics rushed to the scene, where they administered CPR in a bid to save his life, but failed to do so. The tourist was then taken to the Heraklion University Hospital where he was pronounced dead.
Stalida is considered one of Crete's most well known and popular destinations. Sometimes referred to as Stalis, it's known for its family-friendly beach and is located on Crete's northern coast. It's around 30km from Heraklion’s international airport.
This news follows on from an accident last week which claimed the life of a British boat captain, who tragically passed from a freak accident when trying to tie his vessel on Greek island, Nimos. While attempting to moor his boat, the 30-year-old slipped and fell to his death.
The impact of hitting the rock knocked him unconscious, before he was dragged out of the sea by his three passengers. A rescue boat was then deployed after the local coastguard was alerted, and the man was taken to the nearby island of Symi - where he was treated at a medical centre.
Although medics provided vital first aid, and began preparations to transfer him to a larger hospital, he tragically passed away according to local media.
On July 10, another holidaymaker in Greece miraculously survived an 18 hours in the sea, by clinging to a life-saving inflatable ball. The ball was lost at sea by young boys on a beach 80 miles away.
The 30-year-old tourist known as Ivan was swept out to sea by powerful currents a little off the coast of Kassandra. Desperate friends watched helplessly from the shore, raising the alarm with the Greek coastguard - but Ivan was declared to be lost at sea.
However, in a bizarre turn of events, he was saved when a child's ball floated towards him - using it as a buoyancy aid.
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