A young British boy has died while swimming in a pool during a holiday in France despite witness' desperate efforts to save him.
The 12-year-old, from East Yorkshire, is believed to have got into difficulty in a pool by a man-made beach at a Eurocamp resort in the Berny-Rivière area of northern France.
Dozens of people rushed to help when the boy was pulled from the water at the Eurocamp La Croix du Vieux Pont holiday site on Thursday evening.
But tragically the boy was pronounced dead after being airlifted to hospital in Paris, HullLive reports.
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The incident happened at about 6pm local time on Thursday.
The boy was unconscious when he was pulled out of the water by a lifeguard, local media reported.
In a statement on Friday morning, the Foreign and Commonwealth Office said it was supporting the family.
A spokeswoman said: "We are supporting the family of a British child who has died in France and are in contact with the French authorities."
La Croix du Vieux Pont is a Eurocamp site about 50 miles north-east of Paris and Disneyland Paris, a top attraction for guests staying at the campsite.
The site is popular with British families visiting France over the summer given its location and amenities, which inside the beachside lagoon, four pools and activities such as canoeing and go-karting.
Eurocamp has been contacted for comment.
Thursday's incident is the latest in a string of tragedies involving British holidaymakers.
This week, a 34-year-old British man was was choked to death in a fight at a hotel on the Thai island of Phuket after telling a drunk hotel guest to stop singing and keep the noise down, according to police.
A 12-year-old boy from Wilmslow, Cheshire, died in a plunge from the sixth floor of a block of flats in Fuengirola on Spain's Costa del Sol.
And two people were killed when their car was hit by a vehicle occupied by a British family on holiday north of Fresno, California.
Last Saturday, a body at a Center Parcs resort in Longleat, Wiltshire.