A British tourist has been found dead on a sunbed in Crete after laying motionless for hours.
The 54-year-old man was discovered at roughly 8pm on Saturday by concerned sunbathers at a popular beach.
When they went to check on the man, they realised he was unconscious and called an ambulance.
It happened at the Stalida beach in the municipality of Hersonissos, with the Brit appearing to enjoy the sun throughout the day.
However, he was described as being motionless for hours on his deckchair, prompting those nearby to call the emergency services, local media reports.
Paramedics rushed to the scene to perform CPR but couldn't save him.
He was then taken to Heraklion University Hospital where he was pronounced dead.
Stalida is considered one of Crete's most well known and popular destinations.
Sometimes referred to as Stalis, it's known for its family-friendly beach and is located on Crete's northern coast.
It's around 30km from Heraklion’s international airport.
Last week, a British boat captain died in a freak accident while tying up his vessel on a Greek island.
The 30-year-old tourist was attempting to moor his boat, Captain Denise, to a rock on the island of Nimos around midday on Tuesday, July 12 when he slipped and fell to his death.
The impact of hitting the rock knocked him unconscious before he was dragged out of the sea by his three passengers.
A rescue boat was then dispatched after the passengers alerted the local coastguard and the man was taken to the nearby island of Symi where he was treated in the medical centre.
Medics provided first aid and were preparing to transfer him to a larger hospital when he died, local media reports.
And on July 10 another holidaymaker in Greece miraculously survived 18 hours adrift at sea by clinging to a small ball.
The ball was lost at sea by young boys on a beach an amazing 80 miles away.
The tourist named as Ivan, 30, was swept out to sea by powerful currents off the coast of Kassandra in Greece.
Desperate friends watched helplessly from the beach and raised the alarm with the Greek coastguard but Ivan was declared lost at sea.
But in a bizarre twist of fate, he was saved when a child's ball floated toward him and he used it as a buoyancy aid.
