Drivers have reportedly raced to a particular petrol station after it started selling petrol for 20p cheaper than the UK's national average.
The Tesco petrol station in Ely, Cambridgeshire, was selling fuel at just 168.9p as fuel prices reached record highs.
It comes as the average price of fuel today is 191.24p, according to the RAC.
Diesel, meanwhile, is at an average of 193.30p per litre, up 60p from last year, with drivers being warned that prices are still likely to rise further.
Fuel costs are up thanks to Russia's war in Ukraine and rising inflation around the world. This month, the cost of filling an average family car rose to over £100.
But some in the industry describe rising fuel prices as “pump fiction” as they fail to reflect falling wholesale prices.
AA president Edmund King borrowed the phrase from director Quentin Tarantino’s 1994 iconic dark crime-comedy film Pulp Fiction to highlight the grim reality of sky high petrol.
With a star-studded cast including John Travolta, Samuel L. Jackson Tim Roth and Uma Thurman, the award winning, gory gangster movie is far more graphic than the financial battering motorists are getting on the petrol forecourt.
But in a nod to the cult film’s title, Mr King said: “Pump prices are now more like ‘pump fiction’ as they don’t reflect the general downward trends we have been seeing in wholesale prices.”
He called on the Government to take action now as drivers face an “urgent situation” after unleaded hit a new high of 191.1p a litre while diesel remained just shy of the £2 a litre mark at 198.96p.
Mr King said: “The Prime Minister has hinted at action but we need more than hints. Pressure to force price transparency and a cut in duty would be a step in the right direction."
The Mirror has contacted Tesco for comment.
