Maya Jama has been named as the global brand ambassador for Rimmel London. The Bristol-born star is following in the footsteps of Kate Moss, Cara Delevingne and Adwoa Aboah who have all represented the cosmetics brand.
The 28-year-old Love Island host posted a photo on Instagram of her in bright red lipstick and winged eyeliner. She said she has always 'dreamed' of muttering the “Get the London look” slogan – now “Living the London look”.
She wrote in the post: “I grew up with this brand and have dreamed about saying the iconic ‘London look’ line on TV one day and now it’s happening I don’t even have the words. Following in the footsteps of Kate Moss, Adwoa and more doesn’t even make sense in my mind but I am honoured.”
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She added: “16-year-old me who moved to London from Bristol with a bag of dreams would not have believed you if you said 12 years later I would be a part of such a legendary London staple. London is my home and now you can catch me living the London Look.”
Maya previously modelled for Maybelline, Levi’s and Gap, as well as appearing on the covers of Cosmopolitan and Women’s Health magazines. She recently told the Evening Standard: “I always do my own eyeliner wing no matter who does my make-up. It’s the main thing I practised in the school toilets at lunch breaks with my friends way back in the day, we’d all sit down and try and do a winged liner.”
The Rimmel deal will see her starring in campaigns for the company which started life as a perfumery. It was founded by entrepreneur Eugene Rimmel on London’s Bond Street in 1834.
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