Bristol Rovers have "halted" the process of changing the club crest and the current badge will remain in use.
The Gas have conducted a series of surveys with supporters in recent weeks about updating the club's branding, with a series of concept designs put forward. A small majority of fans that took part said they would be open to a change, but opposition from Gasheads has grown in recent weeks and the club announce on Thursday they have shelved the plans.
Rovers say the decision was made after a third round of surveys, with a shortage of support for the initial concept put forward clear to see in Gasheads' responses.
"It was felt that, after 25 years of the current logo, it could be time to modernise it," a statement said. "The existing option is also not particularly versatile and poses problems when it comes to applying to merchandise or using it through online channels. Finally, it was felt that the current pirate was more representative of an Admiral and the direction of the sword often leaves the crest off-centre.
"The plan for this process has always been to be open and honest and to try and find a solution that all supporters could get behind. To date, this process has involved three surveys to canvass opinions from all supporters on whether you would be open to change and what changes you would like to see.
"The first allowed initial feedback to be shared on all aspects of the crest; this resulted in a strong resistance to a circular template-style crest and had a small majority of supporters that were open to change. As there was a majority, it was decided that the process would continue to see if a consensus could be gained.
"The follow-up survey took the predominant themes that were mentioned in the initial surveys and gave some examples to further fuel conversation and input across three areas - shape, imagery and font. Again, there were clear preferences for one option in each category, with a majority of supporters in favour of each choice.
"The third survey then pulled together the selected options into an initial concept crest, with a view to garnering further feedback to work towards a position where we could create a final crest through more in-depth focus groups.
"However, within this final survey, for the first time, it was clear that the current route wasn’t the right path to go down. We have therefore taken the decision to halt the process and we will continue with the existing logo."
The club suggested the club crest could be updated in the future, if there is significant will from supporters.
The statement continued: "Since the release of this survey, we have been inundated with responses from supporters who have designed their own concepts and shared their own feedback. Thanks to all of those that have taken the time to develop these concepts and should any of these gain traction in the future, the club can re-open the process.
"Thanks to all supporters for your continued support and cooperation."
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