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Bristol Post
Bristol Post
Sport
Richard Forrester

Bristol City reassure supporters over club stock after kit distributor goes into administration

Bristol City have reassured supporters that supplies of their club merchandise will not be affected after Hummel's distributor, Elite Sports Group, went into administration.

The company is the main distributor for Hummel, the Danish sportswear brand who have a six-year deal until 2028 with Bristol City to continue supplying its kit and training wear across the men's, women's and academy teams.

Southampton and Coventry have had to temporarily close their retail operations for a short but unspecified amount of time due to supply issues. Saints and National League club Oldham have already ended their partnership with the company and have subsequently taken over the management of their respective retail stores.

City have low stock both in their club shop and online. All adult away shirts have been sold out for over a month while there is no option to purchase adult home shorts.

Home shirts remain in limited stock and there are no available sizes above a large online. There are only small and medium sizes in the adult goalkeeper jersey but the club say they have received stock for the 2022/23 season.

In a statement, the club told Bristol Live: "We can confirm that Elite Sports Group, Bristol City’s kit supplier and UK distributor for hummel has gone into administration.

"We’ve received our stock for the 22/23 season and can reassure fans that our retail offering in the run-up to Christmas will not be affected. We are working with hummel Denmark to understand the process going forwards."

Hummel added that they, "will do everything we can to mitigate the consequences for all parties involved."

Elite Sports Group are a separate company to Hummel and other clubs affected include Newport County, Millwall and Northampton Town. Price of Football expert Kieran Maguire says supporters who have "placed orders online using debit cards may lose out."

He adds: "If a supporter has ordered merchandise from the megastore which is operated by Elite Sports then they are an unsecured creditor if they've used a debit card and as such, that would have be to be sorted by the administrators in due course and therefore they would get a fraction of what is owed to them."

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