Shoppers face soaring costs on everyday items as the price for basic products keeps increasing. Lurpak hit the headline recently as customers had to fork out £7 for a 750g pack.
But butter is just the tip of the iceberg when it comes to our cost-of-living crisis. One disgruntled Bristol shopper shared their annoyance at the cost of an almond croissant now hitting £4.
Captioning the post: "Is it me or is this getting silly now?", she uploaded a photograph of a bakery where the treats cost between £3 to £4 depending on their filling.
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Hundreds of people replied to the post, including one baker who defended the price. He said: "I work in an independent deli and we often get complaints about our prices. People don’t realise how much these things cost, plus we have to cover staffing, rising energy bills, rent etc etc. It’s really not us being greedy, we have to charge these prices to stay afloat."
A lot of people agreed with this explanation, with one writing: "I’ve worked in the bakeries that sell these things and in cafes that buy them and it’s always the same response from people. They claim to want to support local business but really prices have been brought down so much by supermarkets that the concept of cost is totally skewed. It’s the same thing that happened to pubs."
Someone else said: "It's about ~50g of flour per croissant which is around 8p, and ~15g of butter which is like 12p. The other £2.80 is made up of rent, staff cost, capital outlay on ovens etc., and energy.
"You're not paying for a croissant, you're paying for someone's time in a very high cost economy. It's essentially a sign of income equality when most people can't afford high-labour-cost services."
But others were still shocked prices for pastries are now so high. One person wrote: "Sorry, 3.50 for a croissant IS crazy. Sainsbury’s do a fresh one for 90p that looks better than this. I don’t care if you need to cover costs, make and bake them yourself to save costs and offer a better product.."
Another said: "Yes it is insane that Government aren't doing more to help small businesses survive and they're having to pass on the cost to their customers. It's unsustainable. I feel sorry for them having to do this."
Someone else said: "Putting the cross in croissant."
Last week, Ben Fortune, owner of the Warmley Bakehouse had made a plea for people to support independent businesses during "terrifying times" with Bristol losing two bakeries just days apart.
The father of five from Bedminster has faced astronomical price rises for flour - which has increased seven times in 12 months - but is reluctant to raise prices any higher than they are now. The most recent price increase went up by around 30p for his sourdough loaves.
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