In an all Glasgow deal, creative agency Bright Signals has acquired digital innovation studio Neu.
The two businesses will now operate as a single team under the Bright Signals brand.
Bright Signals has been responsible for marketing brands like Edinburgh Gin, Skyscanner, The Edinburgh Festival Fringe and Highland Spring, while Neu brings the likes of Tennent’s Lager owner C&C and White Claw owner Mark Antony Brands International to the stable.
The move follows the acquisitions of advertising agency PUNK Creative and digital agency Three Part Story in April.
Bright Signals' managing director and founder David Craik said: “Coming together with Neu really bolsters our digital technology capability, and we’re delighted to welcome what is an outstanding team, along with really exciting clients.
“The Neu team are experts in applying rapid prototyping to the development of immersive interactive experiences and digital products, so together - and along with the teams that joined us from PUNK and Three Part Story - we’re able to provide a ‘full funnel’ approach that connects brand advertising, performance marketing and conversion, all underpinned by sophisticated data, testing and optimisation.“
Neu founder Grant MacLennan added: “I’ve always viewed Bright Signals as a hugely exciting agency – one that is genuinely disruptive.
“The growth they’ve achieved in just a few years is testament to the fact that their approach is not only forward-thinking, but works.
“We’ve collaborated successfully on multiple occasions and so bringing our teams together feels like the natural next step.”
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