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Daily Record
Daily Record
National
Record Reporter

Brewdog founder says he was not staring at staff but trying to 'improve customer service'

Brewdog founder James Watt has claimed he was trying to improve customer service when staff thought he was staring at them.

The Scottish beer firm boss was criticised in a BBC documentary which claimed he acted inappropriately towards workers.

But Watt said the direct accusation made against him in the show was when an anonymous employee branded him a “starer”.

He said: “Part of the claims involved me potentially staring at someone. I can guarantee you I didn’t.

“Our bars teams are very familiar with me observing service and thinking how to improve customer
experience.”

The BBC said: “We stand by the journalism which produced this investigative documentary.”

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