BREWDOG founder James Watt has announced plans for a new reality show with the largest cash prize in UK TV history.
Watt is seeking entrepreneurs to take part in House Of Unicorns, in which they will have a chance of winning £2 million to help grow their businesses.
The Scottish businessman, who co-founded craft beer giant BrewDog in Aberdeenshire in 2007, will invest £1m of his own cash into the winning business, with another £1m from Founders Capital, Europe’s largest founder investor community.
Watt is teaming up with Sony and Whisper Productions to make the new programme, having previously invested in a raft of businesses through his The Next Unicorn online show.
Founders, entrepreneurs and business leaders will be put through their paces over the course of six weeks to compete for the chance to claim the cash prize.
Watt said the plan for the show stemmed from frustrations over the current array of business investment shows, such as Dragons’ Den and The Apprentice.
He said: “I’ve always been so disillusioned and, frankly, fed up with the tired format of reality TV business shows relying on worn-out tropes and stale stereotypes of entrepreneurs for comedy value, which are well past their sell-by date.”
He said he hopes to “double the amount” of UK unicorns – firms valued at £1 billion or more – through the show.
However, he told the PA news agency he believes policies by the new Labour Government have made starting a new business harder in the UK.
He added: “I think we partly wanted to do this because it’s never been a more difficult time to start a business in the UK.
“There are still an amazing batch of entrepreneurs and opportunities in the UK, but I think the environment at the minute does mean that some need that extra support to really grow to their full potential.
“I don’t think the autumn Budget was helpful, and we are seeing founders leaving to run businesses overseas, so I really hope we see the momentum shift soon.”
