Max Clifford's daughter Louise has died aged 51, it has been announced.
Louise, who co-founded the PR agency, Borne Media had privately battled cancer but tragically lost her fight on Tuesday.
The businesswoman was with her family at the time of her death.
Taking to Instagram, Louise's colleagues shared the heartbreaking news, writing: "Heartbroken to write this post and inform you of the passing of our business partner, Borne co-founder and dear friend Louise.
"Following a short battle with cancer Lou passed peacefully at her home surrounded by loved ones."
Her Borne PR colleagues added: "Lou was so very proud of Borne and all that we have achieved together, and though we can’t imagine how without her, we will carry on making her proud.
"She can now be reunited with her mum and dad, free from pain and safe in the knowledge she was much loved, respected and will be missed by so many people whose lives she touched."
The post was instantly flooded with messages of condolences with dancer Danielle Peazer penning: "Such sad news, sending my love and thoughts to you all."
"Such sad news. So sorry for your loss. Thinking of you," typed Jenni Falconer.
Another penned: "So sad to hear! Sending you all a massive cuddle. It was such a delight to meet and work with Louise! Wishing you all and Louise’s family the best through this difficult time."
Former EastEnders actress Patsy Palmer commented: "So sorry for your loss."
Louise's pal Russell Kane also took to Twitter to share a touching tribute, writing: "RIP my lovely friend Louise Clifford. Despite endless awful illnesses & countless major operations, being often confined to a wheelchair, she never once complained.
"We would laugh, joke and take the p*** out of the world. She was an inspiration through her courage & resilience."
