Bradley Cooper, Rosamund Pike and James Marsden get into gear at the IWC gala at SIHH

Bradley Cooper attends the IWC Schaffhausen Gala celebrating the launch of the new Pilot’s Watches at SIHH 2019.

EVENT: IWC Gala

WHERE: Geneva, Switzerland

James Marsden

SIHH 2019: IWC takes flight with new Top Gun and Spitfire Pilot’s Watches

Adriana Lima

HAPPENINGS: IWC Schaffhausen celebrated the unveiling of its new Pilot’s Watches collection at SIHH with a star-studded gala. Noted personalities in the 800-strong guest list included IWC brand ambassadors Bradley Cooper, Rosamund Pike, Dev Patel, James Marsden, Sonam Kapoor, Adriana Lima, Karolína Kurková, Valtteri Bottas, David Coulthard and Jochen Mass.

IWC Schaffhausen chief marketing officer Franziska Gsell and Dev Patel

IWC Schaffhausen CEO Christoph Grainger-Herr and Karolína Kurková

IWC celebrates 150 years of history with pop-up store

Chang Chun-ning

Karen Minier and David Coulthard

Ronan Keating and Storm Keating

IWC Schaffhausen marks its 150th anniversary

Rosamund Pike

Sonam Kapoor

IWC launches Da Vinci collection with star-studded Geneva gala

Zhang Ruoyun

A silver Spitfire makes a landing during the IWC Gala.

The night started on a high note, with a real Spitfire that rolled into the event space. Once the plane came to a stop, out popped British pilot Matt Jones, who is set to fly a silver Spitfire around the world. The journey is part of the “Silver Spitfire – The Longest Flight” project, of which IWC is the main sponsor. Entertainment for the night was provided by Kaleo, an Icelandic quartet, as well as the maison’s own house band.

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