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Evening Standard
Evening Standard
World
Josh Salisbury

Bouquet of Valentine’s Day roses being sold for whopping £385 at central London station

The flowers for sale at Liverpool Street station (the top right bouquet is £385)

(Picture: Evening Standard)

A florist at a central London station has raised eyebrows by selling a bouquet of Valentine’s Day roses for a whopping £385.

The pricy roses are to be found at Flower Station on the upper concourse of Liverpool Street station.

On sale are several bouquets of roses for £200 and a large bouquet of red roses for £385.

A member of staff told the Standard that some romantic punters have splashed out on the flowers but declined to comment and referred the Standard to the company’s head office.

The costly flowers have been deemed “madness” online, with one person writing on Reddit: “I showed my Mrs and she said ‘if you buy those I will leave you on principle’."

Another person commented: “As a woman, I feel expensive flowers are a huge waste of money. £200-380 for flowers is extortionate.

“With the same amount of money you can: enjoy an incredible dinner, get a beautiful gift, get a flight ticket or a hotel stay somewhere, get an experience for both to enjoy”.

However, some have defended the price tag, pointing out that demand for roses surges around Valentine’s Day.

One said: “It’s an offer of high end flowers in peak demand season. It’s not extortion - they’re not trying to force you to buy them.

“Are they overpriced for what they are at this time of year? No idea, it’s several multiples of what I’d consider spending on flowers for someone. But it’s not extortion!”

Meanwhile, a Reddit user who used to be a florist said: “Roses at Valentine’s Day drastically increase in price. You can usually purchase decent ones for roughly £1/£1.20 per stem on a regular day. Now add in the demand.

“These are Grand Prix roses, likely from Colombia too, rather than the tiny headed ones from supermarkets. You have to charge the crazy prices to make any kind of profit.”

For those on a budget, a bouquet of a dozen roses from Tesco would set you back £5, while for those wanting to splash the cash, a gift box of 200 long-stemmed roses from the luxury Million Roses company would need to fork out a hefty £1,200.

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