It’s pretty much a Christmas tradition to pig out on our favourite assortment of chocolates such as Celebrations - but we all know there’s one particular brand that’s left at the bottom of the box.
(If you know, you know it’s definitely the chocolate-coconut combination Bounty).
And now research commissioned by the chocolate-makers themselves has officially proven that Bounty bars are our least favourite in a box of Celebrations, with over half (52%) admitting to picking it last and 32% admit to throwing away unwanted chocolates.
It seems the youth of today are not particularly taken with the Bounty, as dislike towards the chocolate was most prevalent in Brits aged 18-24, with 44% of them choosing it last – the Maltesers Teasers being top pick with 63% selecting it first.
Out of the 2,000 British adults polled, just under a third (32%) of them throw away unwanted chocolates.
So now that makers Mars have fessed up to Bounty bars being the least loved, they’ve decided to do something about the Bounty bashing once and for all.
In response to the research, they’ve created an ad campaign to tug at the heart-strings of Bounty bashers which tells the Christmas love story between two lonely and unwanted foods - the Bounty bar and (unsurprisingly) Brussels Sprouts.
(With 43% of people in the research said they dislike the festive staple).
Thick milk chocolate and moist coconut that only a sprout could love... 😢 #LonelyBounty pic.twitter.com/X0XjYu1EqG
— Celebrations (@UKCelebrations) November 10, 2021
During the advert, there are nods to iconic Christmas TV and films moments such as John Lewis, Love Actually and Bridget Jones’s Diary.
But if you’re not convinced, there is always another option...
Instead of letting the chocolates go to waste, Mars is also launching a “Bounty return scheme” across the UK from January 2022 where you can take back unwanted Bounty bars from Celebrations tubs and swap them for Maltesers Teasers instead.
The scheme is rolling out across three locations, including Glasgow, London and Manchester from January 17th.
Cemre Cudal, Mars Wrigley’s Head of Christmas said: “Our film highlights a love affair between two outsiders – Bounty and Sprout. The unlikeliest of couples but, nonetheless, a love for the ages.
“I defy anyone not to fall in love with Bounty after they watch this heart-breaking film. And if after all that, you still can’t bring yourself to love a Bounty this Christmas, we’ll take them back as part of our Bounty Return Scheme in January. Because no Bounty should be left alone at the bottom of a Celebrations tub!”
Due to the divisive nature of people’s favourite Celebrations chocolate, many shared their thoughts about the scheme on Twitter.
Plenty of people were not here for the Bounty slander and shared their love for the chocolate-coated coconut treat (and some even felt sorry for the Bounty in the advert).
Bounty bars are my favourite.
— Dr Julia Grace Patterson💙 (@JujuliaGrace) November 10, 2021
What’s wrong with you people?! https://t.co/Vzihq4qVq2
2 of my favourites .. Bounty & Sprouts ♥️👏 #LonelyBounty https://t.co/MuCB1KPD8l
— 🦋 Claudine ✈️ (@flywithclaude) November 10, 2021
Justice for Bounty https://t.co/XIHC7ymatR
— Declan Cashin (@Tweet_Dec) November 10, 2021
The full @UKCelebrations #LonelyBounty ad, I'm not sure who doesn't like Bounty though. I'd take a Bounty over a Galaxy any day. https://t.co/dMmtGHGKrC
— David 🍫🏴 Chocolate Blogger (@chocolatieruk) November 10, 2021
ffs not me about to cry because i feel bad for a bounty bar pic.twitter.com/vM41vZS9EP
— sophie !! (@defencelessoph) November 10, 2021
I don’t understand why everyone hates on Bounty’s in celebrations .. I love them 🤣
— Beth (@BethJohnsonx_) November 10, 2021
If there are any unloved Bounty bars in your box of Celebrations this year, just give them to me. Honestly, I don't understand the hate🤣 They are my favourite! https://t.co/MQ7C19n5EY
— Brianna📝 (@digiflamingo) November 10, 2021
I will not stand for Bounty slander, can everyone please direct the hate towards Milky Way and Mars. https://t.co/5C1YW9ptJG
— naimah (@elaichi_) November 10, 2021
While others were not convinced with the advert and doubled down on their Bounty bashing.
would genuinely rather scran a sprout than one of those abominations xx https://t.co/pCqpd4W0ck
— jen (@chunkyscorpio) November 10, 2021
This is all very sweet, but if they KNOW it's the most hated bar in the box, why don't they just swap it for a better chocolate bar?! https://t.co/4viZGh9XRk
— Henry (@henweb) November 10, 2021
Finally my Bounty's can find a loving home and not still be in the tub in May the next year! https://t.co/EPQv7yWigv
— Katie Lockley (@Katie_Comms) November 10, 2021
Rightly so, hellish chocolate https://t.co/1JOEs4uZCS
— Charvey (@Charvey17) November 10, 2021
Just remove them from the celebration tins entirely
— Steven Blake (@stevenblake92) November 10, 2021
(Sorry Bounty lovers 😂) https://t.co/JGiZYg85gx
if i see more than one bounty in my celebrations box this year someone is going to d!e https://t.co/3vLIFkGs7f
— katie (@fashionloser) November 10, 2021
The company have also said no Bounty’s will be sent to landfill as a result of the return scheme and all returned Bounty’s will be sent to Mars’ HQ in Slough.
For more information visit: @UKCelebrations #LonelyBounty
