Confectioners Mars Wrigley will be trialling a Bounty-free Celebrations box this Christmas as research shows plenty of Brits want to see the back of them. The coconut-filled chocolates are a cause of division in many households, as fans of the flaky bites have been left reeling while others are thrilled by the concept.
The move comes after research shows a huge 39 per cent of Brits want Bounty's banished from the famous Celebrations tub forever, according to a poll done by 2,000 Brits aged 18-65.
The limited edition Bounty-free tub will see more of the old favourites to pack the box out, including Maltesers, Galaxy and Milkyway as the Bounty takes this Christmas off. But it's not all doom and gloom for Bounty bar lovers, as it could still make a comeback.
The move has sparked fierce debate online as many chocolate fans have come out to defend the humble Bounty, while others are relishing the chance to avoid it this Christmas.
It seems the Bounty-loving minority have been the louder voice on Twitter thus far, as the loss of the coconut-filled nibbles runs deep.
One stark Bounty fan wrote on Twitter: "If you don’t like bounty you & your taste buds need to grow up."
While another was even more disappointed and said: "Guess I won’t be buying a celebrations box this Christmas - I only get it so I can have the bounties [sic]."
A third penned: "But I love bounty bars!! Worst Christmas ever."
Others have been overjoyed by the decision, as one person wrote on Twitter: "The public have nailed this one cos Bounty's are rank."
Another stated: "Bounty's are bottom tier chocolate, great move to remove them."
Mars Wrigley has teamed up with Tesco to trial the new Bounty-free Celebrations boxes. You can get your hands on one at select Tesco outlets as there will be a Christmas Market pop-up making its way to stores across the country for the festive period.
Emily Owen, the Mars Wrigley Head of Celebrations Festive Cheer, explained: "Christmas is the time for giving – but it seems this year, the British public are keen for us to take away…Bounty. Last year, we gave customers the opportunity to return their unwanted Bounty chocolates.
"You don’t know what you’ve got until it’s gone! And to those loyal (and secret) Bounty lovers out there, there’s still a chance they’ll make a return after the trial."
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