Initially thought by some to be Boston Celtics star forward Jaylen Brown’s sole representation, it has since come to light that Brown’s partnership with Donda Sports, the new agency started by rapper Kanye West, is focused on marketing the Georgia native’s many off-court ventures.
Speaking to Bally Sports’ Brandon “Scoop B” Robinson, Brown shared some background on what he expects out of the partnership and why he chose to work with West on such ventures. “It’s a little bit of everything,” he explained. “Just trying to make an impact, make an influence. Take our platform and rather than going through the ups and downs of dealing with people in higher-ups, we get to come at a different angle.”
Brown also made it clear that his decision to work with West’s agency was not just because of his success as a producer and a rapper, but also his experience doing fashion, clothing, and other business ventures.
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“Somebody who has always been about breaking walls and breaking down barriers,” the Celtics star described West.
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