German fashion brand Boss has just unveiled a travel capsule collection in collaboration with supermodel Naomi Campbell. This collaboration aims to further advance the growth of Boss in womenswear. The Naomi x Boss collection, which launches today, is designed for the contemporary, sophisticated traveler. It features a range of laid-back essentials inspired by Campbell's fast-paced lifestyle.
The collection brilliantly combines modern silhouettes with Boss' signature tailoring. It includes outerwear, stretch pieces, premium leisure styles, footwear, and accessories. What sets this collection apart is the incorporation of innovative technological fabrics, making life a bit easier for the wearer. These fabrics offer practicality without compromising style, such as wrinkle-free, water-repellent, and bacteria-resistant finishes.
Campbell spoke about the collection, stating, 'You'll find pieces that are versatile and comfortable. These are the kind of pieces that reflect my own lifestyle—always ready for the next adventure, but never compromising on style.' She highlighted features like the anti-crease and anti-stress designs, ensuring convenience and ease while on the move.
Some of the key pieces in the collection include an oversized double-breasted, pinstriped grey suit with a wrinkle-free finish. This suit also features an RFID-protective pocket lining to prevent contactless card scamming. Additionally, there are super-stretch jersey leggings with zipped hems, allowing for adjustable style in an anti-crease fabric. Matched with long-sleeve tops, these leggings offer both comfort and functionality.
Other notable pieces include a cotton-terry sweatshirt featuring a portrait of Campbell on the back, an oversized raincoat with croc-effect embossing and a water-repellent finish, and a loungewear set consisting of a funnel-neck hoodie and loose track pants covered in a purple- or ivory-colored leopard-print motif.
Marco Falcioni, senior vice president of creative direction at Hugo Boss, expressed his excitement about working with Campbell on this project. He shared, 'She knows what she wants and shared meaningful creative input throughout the development process, mixing the Boss fashion codes with her own iconic style. We had a lot of fun collaborating, working outside our comfort zones, and leaning on one another for insight with specific design challenges as we brought her unique vision to life through the Boss lens.'
In addition to the fashion collaboration, the Naomi x Boss capsule collection will also support charitable initiatives close to Campbell's heart. For every unit sold at Boss stores and on boss.com in the UK, Boss will donate one piece of inventory to Smart Works. Smart Works is an organization that helps unemployed women prepare for job interviews by providing them with new clothing for their business wardrobe and one-on-one coaching. This partnership aims to empower women and boost their confidence as they enter the workforce.
To make the collection accessible to a global audience, the Naomi x Boss capsule will be available worldwide at Boss stores. There will also be special pop-ups at key partners, including Selfridges in London and Bloomingdales in New York. To amplify the collaboration, a 360-degree marketing campaign will be launched across social media platforms, accompanied by a large-scale outdoor advertising campaign.
This is not the first time Naomi Campbell has ventured into fashion design. Last year, she collaborated with fast fashion brand PrettyLittleThing on a collection featuring dresses, tailoring, separates, jumpsuits, accessories, and footwear. With her extensive industry experience and iconic style, Campbell continues to make a mark in the fashion world.
The Naomi x Boss collection is a fusion of style, practicality, and philanthropy. It offers contemporary travelers versatile and comfortable pieces to enhance their journeys while ensuring they never compromise on style. Whether you're jet-setting or simply looking to elevate your wardrobe, this collaboration is worth exploring.
