A number of "bored" Good Morning Britain viewers made the same plea to Susanna Reid and Ben Shephard on Thursday.
The presenters returned to the ITV studio to discuss the latest news and events from 6am. As ever, they were joined by a number of guests, including West Ham legend Julian Dicks.
West Ham super-fan Chesney Hawkes also appeared via video link live from Prague, after his team beat Fiorentina to win the European Conference League. He generously gave away his tickets to the match, before actually finding a new pair so that he could go.
READ MORE: Good Morning Britain's Susanna Reid returns from break to issue plea
Susanna joked: "So you're saying the pair of tickets was not the 'one and only'?"
Host Ben, also a staunch West Ham supporter, was clearly excited to meet their guests. Susanna said he and Mr Dicks had "swapped numbers" and she was expecting to see some "sliding in the DMs".
Some viewers at home, however, were less keen on the long segment.
Taking to Twitter, Chris said: "I'm bored. Just because Ben is a West Ham fan we all have to suffer? Give it a rest", while Roy said: "West Ham's win is only a celebration for West Ham fans. Enough already".
Dylan said: "Is it just gonna be West Ham until 9am?" and Emily said: "Enough with the West Ham stuff now [yawn emoji]". @FoodFunForest said: "I know Ben is a West Ham fan but this is all a bit cringe."
ITV has been approached for comment.
Good Morning Britain airs weekdays from 6am on ITV and ITVX
Receive newsletters with the biggest and breaking TV and showbiz news by signing up here
READ NEXT:
Big Brother star now unrecognisable after show 'ruined her life'
M&S shoppers praise bedding set that 'makes room look gorgeous'
