The Boots website has crashed after the retailer faced overwhelming demand from shoppers for its new No7 range.
Customers visiting the site on Wednesday morning were faced with a message reading: "Our website is full to the brim with shoppers now and you have been temporarily placed in a virtual queue. Don't worry, you will be back on and shopping soon."
It comes as the high street favourite has introduced what it calls a "game-changing" new collection of No7 skincare products, with the launch having been teased to shoppers for weeks. The No7 Future Renew collection is designed to reverse the effects of skin damage with a "super peptide" blend which harnesses the skin's natural repair process, Boots said.
READ MORE: Boots launches new £25 spring beauty box worth nearly £100 including No7
The range contains face serum, day cream, night cream and eye serum, with prices starting from £24.95, and was dubbed the "biggest cosmetic science innovation in No7 history" by Boots as well as a "world first" for the beauty industry. Customers who have tested the range said that the products left their skin looking brighter, healthier and more supple, as well as reducing the appearance of fine lines and puffiness in as little as one week.
No7’s head of science research, Dr Mike Bell, said of the Future Renew range: "Skin damage happens throughout our lives and is caused by multiple factors including sun exposure, environmental pollution, stress, sleep, temperature and nutrition. The new peptide blend effectively tricks the skin into thinking that it has been damaged which leads to renewal of key proteins such as collagen and fibrillin.
"It therefore supports skin’s natural self-repair mechanisms, targeting signs of cumulative damage both on and under the surface. This is a world-first technology only available from No7. We believe it is going to be a game changer for consumers."
You can shop the No7 range on the Boots website - or join the queue - here. The Future New selection is currently on a three for two offer, and there's also a code available on the Boots website which allows you to save £10 and get free standard delivery on the range.
The No7 Future Renew Day Cream is priced at £34.95, as is the Future Renew Night Cream, while the Eye Serum costs £24.95 and the Face Serum will set you back £42.95 - with the cheapest free if you buy three of the products on the Boots website. Alternatively, you can get all four items in a bundle for £85 - saving a total of £44.80 compared to buying each one separately.
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