Boots has announced a huge change coming to its Advantage Card loyalty scheme which means shoppers can get bigger discounts.
This month, the health and beauty retailer has brought back its Price Advantage initiative permanently, reports the Mirror .
The Price Advantage initiative gives Boots Advantage Card shoppers exclusive discounts in more than 2,000 stores across the UK,
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Customers will know if an item is included in the Price Advantage as they’ll be advertised with a pink sticker in stores.
The pink stickers will show the price for Advantage Card holders and the price for other shoppers.
All shoppers need to do is hand over their Advantage Card at the till to get the lower price advertised on the shelves.
Price Advantage isn’t available on the Boots website and shoppers without an Advantage Card won’t be able to get the lower prices.
Boots says shoppers will see discounts on around 150 products each month.
Included in the deal this month is the L'Oréal Paris Revitalift Laser Pure Retinol Deep Anti-Wrinkle Night Serum, which drops from £24.99 to £16.60 with the Price Advantage initiative.
Also on offer is Boots’ No7 Lash Extender Fiber Mascara, down to £11.95 from £13.95, as well as Boots’ Ingredients Hyaluronic Acid Serum 30ml, which is reduced to £4 from £5.
How to get a Boots Advantage Card
It is free to sign up for an Advantage Card - you can do this on the Boots website - and the scheme allows you to accrue points as you shop.
Advantage Card holders get four points for every £1 spent - and points are worth 1p each in return.
This means if you collect 100 points, you’d have £1 to spend, while 1,000 points are worth £10.
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