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Liverpool Echo
Liverpool Echo
Entertainment
Emily Sleight

Boots shoppers wowed by £14 moisturiser that 'keeps skin looking younger'

Boots shoppers have been praising a £14 moisturiser that 'works really well' on the skin.

The popular beauty retailer is known for its array of products including luxury high end brands to more affordable options. This time, it was an Olay product that snapped up the attention of shoppers.

With a 4.7 star rating on the Boots website, the Olay Anti-Wrinkle Pro Vital Anti-Ageing Day Moisturiser is designed to make 'mature skin appear more youthful'. The moisturiser aims to work on 'visible reduction of even deep wrinkles' and 'intense nourishment'.

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The full product description for the product reads: "Olay Anti-Wrinkle’s targeted solution minimizes the appearance of wrinkles, so you can laugh in the face of wrinkles. Olay Anti-Wrinkle Pro day cream is specifically designed to address the specific needs of mature skins and visibly reduce even deep wrinkles. Research has shown that your skin starts to behave differently as it matures. Structural changes in the dermal matrix and reduction in collagen levels make the skin appear thinner and less bouncy."

Among the reviews, one shopper said: "Love this product a lot. It is good for the skin and gives you smoother feeling and softer skin."

A third shopper said: "Absolutely amazing a must try for everyone highly recommended you won't be disappointed, great quality."

A fourth review read: " Amazing, amazing, amazing product .Olay range has always had good reviews."

A fifth shopper said: "This is lovely and very reasonable in price, I use it over the top of the new Boots anti wrinkle cream, the two together are fabulous. I will be 70 at Christmas and most people guess my age at around 50 years, so it must be doing some good. I don't get spots either which can sometimes be a problem with face creams. I have used this for a couple of years now."

Shoppers can purchase the £14 moisturiser here. Browse other Boots products here.

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