Boots shoppers are 'running' to stores to grab a £2 hair product they swear is ‘better than some expensive brands’.
The retailer’s Essentials Curl Creme, which is priced at £1.99, has proven a hit with shoppers looking for the perfect curly hair. The creme has been the subject of glowing reviews online.
The creme is said to “control and nourish to smooth away frizziness, enhance shine and hold your curl without weighing it down.” The product sells out frequently - and quickly - according to shoppers.
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In a recent TikTok, Ayla (@ayelashayla) showcased the curl creme and captioned the video: “Run to get the Boots curl creme before it sells out again and currently available online! Best hair bargain ever.”
Over the video, text said: ”Just seen the viral Boots curl creme is also back in stock online too and at the cheapest price it's ever been with your Boots advantage card! Quickly check out because people are going crazy for this online too.”
The product currently has a 3.7 out of five star rating on the Boots website, with many beauty fans hailing it for helping to get the perfect curl. One reviewer said: “Love it. Love love love Boots curl creme I will use no other!”
A second wrote: “Love it! I love this product it is an excellent price and better than some expensive brands I’ve used before. I love the smell and how easy it is to wash out or restyle on day two.
“Only problem is it sells out so quickly in all stores I go to. I have to buy a bunch at a time because there never seems to be enough stock.” A third added: “My secret curly weapon! I’ve been using this creme for years and genuinely worry if it is ever discontinued. It works perfectly for me!”
A fourth shopper said: “Thank you so much! For years I have been searching for the perfect curl crème/gel/mouse - you name it! Finally, after years of searching it has been found.
“I had forgotten my gel for an event and grabbed this stuff with little hope - boy was I wrong and I am so glad I forgot my gel. I am finally frizz free and my curls last all day!
“I have fine hair but so many curls it can get annoyingly frizzy. This stuff is amazing - will definitely be buying this stuff again and again and for the price? Sometimes it’s not about the label!! Tames Frizz and defines curls - wow factor! Thanks Boots.”
Boots’ Essentials Curl Creme is priced at £1.99. You can shop it online here.
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