Beauty fans looking to snap up the new No7 range from Boots have been placed in a virtual queue after hundreds flocked to the website this morning.
The health and beauty retailer recently announced the brand new No7 Future Renew Collection that promises to reverse the signs of skin damage by using a "world-first super ingredient".
Priced between £24.95 and £34.95, the new No7 range features an SPF40 Day Cream, Night Cream, Serum and Eye Serum that have been created with a super-peptide blend.
The world-first technology, which cannot be found in any other product on the market, is said to reverse signs of skin damage including wrinkles, dryness, fine lines, loss of firmness, lack of luminosity and uneven skin tone.
Officially dropping in-stores and online this morning, Wednesday April 12, the new No7 range has been such a hit that shoppers trying to get their hands on it have been placed in a virtual queue.
Some shoppers took to Twitter to express their confusion at being placed in the queue, with one shopper saying: "what is going on with Boots?? Why am I being placed in a virtual queue at 09:24 on a Wednesday morning??"
Another wrote: "@BootsUK what's with the web site - been in a queue on two devices for over 20 minutes now......"
And it looks like the new No7 Future Renew range could be the cause of the commotion, as we received an online message from Boots to say that other shoppers were also trying to check it out.
The message read: "You're one step closer...
You're currently in the queue to see NEW No7 Future Renew range. With a WORLD FIRST peptide technology.
Get ready to shop while stocks last! You'll be back to boots.com shortly."
It is unclear how long the virtual queue will last, but if you are interested in the new No7 range, then we would advise heading to stores or Boots online as soon as possible.
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