Some shoppers are ditching expensive hair products for more affordable products such as the L’Oréal Paris Elvive Bond Repair Shampoo priced at £11.99.
The Bond Repair range has been called “life-changing” by shoppers who have found the products transform their damaged hair into 'healthy, soft hair', reports Manchester Evening News.
The whole range has received glowing reviews online on the Boots' website, and there's a 3 for 2 offer available.
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The L’Oréal Paris Elvive Bond Repair Shampoo description on the retailer's website reads: "This Sulphate free shampoo forms the second step of the new Bond Repair haircare routine. Hair is made up of millions of bonds that give it structure and strength.
"When hair bonds break through brushing, bleaching, heating, and styling, hair becomes weak and damaged. For the first time, our breakthrough formula powered by Citric Acid Complex targets damaged hair."
It adds: "For optimal results use the Bond Repair Pre-Shampoo before and follow with the Bond Repair Conditioner and Bond Repair Leave-In Serum."
One five-star review said: "I brought the pre shampoo, shampoo and conditioner 4 days ago, and have used it every night… can’t believe the difference in my hair, I have very fine hair and it’s made it feel renewed and gives it bounce - would 10/10 recommend it is just like if not better than olaplex."
Another added: "After just one use my hair felt smoother and more manageable. Nice smell and lathers well."
A third review stated: "I started using this product about 10 days ago and I cannot believe how healthy and soft my hair is. My hair is naturally curly and frizzy and, as soon as the humidity reaches 50%, it usually goes crazy.
"After I started using these products, my hair is healthy, soft, manageable.
"It is life-changing as I do not need to spend so much time styling it. Thank you L'oréal ELVIVE for creating these products."
Another shopper said: "Got this to try after using olaplex products for so long. It's way expensive. This seems to be working great. Not heavy. But keeps hair nice and soft. Great aroma and love the no hassle bottles. Perfect combo."
A Manchester Evening News reporter tired the shampoo and said: "My hair is highlighted every 6-8 weeks and making sure it doesn’t get totally damaged in the process means I often have to fork out a tonne on hair upkeep. For me, Redken - the leading professional salon hair care brand, has always been my go to.
"With Redken, I often found myself spending £20 for just the shampoo. I think it’s absolutely brilliant and is well worth the money, however, when I started using L’Oréal Paris Elvive Bond Repair Shampoo I found I was getting the same results - and saving money in the meantime... I always get praise from my hairdresser for the excellent condition my hair is in."
L’Oréal Paris Elvive Bond Repair Shampoo and Conditioner Bundle is also available for £11.99 on Look Fantastic.
Revolution’s Haircare Plex 3 Bond Restore Treatment has also been praised as a “great alternative to Olaplex and costs less.” It’s currently on sale at Look Fantastic for £5, reports Manchester Evening News.
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