Boots shoppers are loving an "amazing" retinoid serum priced at around £10 that's been labelled as a "game changer'".
Shoppers have praised The Ordinary Granactive Retinoid 2% Emulsion which is available at the retailer for £10.40, Liverpool Echo report.
It's also available at other retailers including Beauty Bay and ASOS.
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It's description on the Boots website reads: "Its advanced formulation combines two next-generation retinoids (hydroxypinacolone reinoate and pure retinol) that work to improve skin texture and pigmentation.
"Lost elasticity, fine and expression lines, pigmentation, and uneven skin tone prove to be light work for this excellent emulsion."
It aims to 'reduce the appearance of key signs of ageing - lost elasticity, fine and expression lines, pigmentation, and uneven skin tone'.
You apply a few drops of the serum to the face in the evening as part of your skincare regimen. Shoppers are told to not use with other retinoid treatments or direct acids, and patch-testing is advised.
The beauty product has a rating of 4.5 out of five stars on the retailer's website, with over 330 reviews. Some have said it's "amazing".
Liverpool Echo report that not all shoppers were convinced, with some saying they wished the product was 'stronger'.
One impressed shopper said: "This works really well for my uneven skin texture and coloration, cystic acne, whiteheads, and blackheads. I built up to using this every night with just my washing routine and lotion and it’s made a world of a difference, I notice the texture of my skin change whenever I run out. The only issue I have is that I wish there was a 5% version!"
Another said: "Addicted to this product, honestly [a] game changer. I’m 44 and [it] is a must for me."
A third added: "I love this product! It really leaves my skin plump..."
Another impressed buyer said: "I’ve used other non-prescription versions and this has been my number 1. Love this product. My pores have shrunk and my skin feels amazing."
However, one negative review said: "I’ve been using it for 3 months 4x a week, however there is basically no difference in before and now. And the bottle seems to never end so I could have finally begun using stronger pure retinol."
Another added: "I have been using this product for 6 months now but my skin looks the same as before."
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