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Daily Record
Daily Record
Lifestyle
Bethan Shufflebotham & Mya Bollan

Boots shoppers hail 'amazing' anti-ageing serum that firms 'sagging jawlines'

Boots shoppers are raving about an anti-ageing product said to transform their skin in as little as a week.

Skincare fans between the ages of 50 and 75 have been heaping praise on the No7 LABORATORIES FIRMING Booster Serum, on sale on the retailer's website right now. Usually costing £34.95, customers can snap up the sought after skincare essential for just £27.96 at the moment - a saving of £6.99 for the 30ml bottle.

Some beauty lovers are claiming the serum firms 'sagging jawlines' while others state their wrinkles were dramatically reduced after incorporating the product into their skincare regime.

The serum is clinically proven to leave the skin feeling and looking firmer, with the product one of No7's 'most concentrated' firming serums to date, reports MyLondon.

The product has been designed to intensively target areas prone to sagging, delivering 'fast, visible results'. The serum is recommended to be used directly to the areas prone to loss of firmness - such as the neck and jawline.

Designed with a series of rollerballs in the applicator, the serum can be easily massaged into the skin when applied.

And the treatment is going down a treat with shoppers on the Boots website, with copious five star reviews.

One 57-year-old ‘amazed’ by the results, writing: “I can actually feel this working and it makes my cheekbones look amazing. I'm 57 years old. I stopped using it for a couple of weeks due to illness. I couldn't believe how my skin deteriorated. I started using this serum again and in no time my skin was really lifted. I'm amazed.”

No7 LABORATORIES FIRMING Booster Serum (Boots.com)

Another shopper said: “This serum is awesome. I’m 52 and started seeing loose skin on my neck and tried this, after just a couple of weeks I started seeing some definite tightening.

“I’m in love with this product, it is a great price. I can only say great things about it. I feel this product will help me hide my age a little better. I have told my sisters about this and my best friends. The other women will have to find out on their own, I can’t give all my secrets away.”

The product contains something called Matrixyl 3000+, No7’s powerful anti-wrinkle peptide technology, developed to help restore skin and leave the face more youthful looking.

Betty Dune, 73, said: “I started using this product a few months ago. After a few weeks of daily use I started receiving compliments on how great my skin looked.”

“This product works miracles!” another customer commented. “The difference in my neck, laugh lines and forehead are night and day! My neck was getting so many wrinkles and now I only have one little one left."

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