Boots shoppers are going crazy for an 'essential' cream that they insist makes their skin look 'instantly younger'.
Shiseido's Essential Energy Hydrating Cream has found quite the fanbase, with women of all ages saying that that they saw fine lines smooth out from the very first use.
The non-comedogenic moisturiser uses hyaluronic acid to provide external hydration while also using Panax ginseng root extract to smooth fine lines and provide hydration from within.
In a test based on 103 women, 93% of them reported that their skin immediately felt moisturised after the very first use and 73% said that fine lines were less visible after just two weeks.
Citrus unshiu peel extract claims to activate the skin's natural hydration power, and happy shoppers seem to agree. With over 1000 glowing reviews it's no surprise that the moisturiser is being called a 'must have'.
One shopper wrote: "I have only been using this cream for 24 hours, and there is already a big difference in the hydration of my skin. The wrinkles on my cheeks were getting much deeper, and there were just more of them, they have smoothed out quite a bit.
"I have a cream that is 3 times the price of this Shiseido face cream, and this has shown better results in 24 hours, than I saw using the other cream for over 6 months. I am 58, I wish I would have used Shiseido years ago."
A second penned: "I have extremely dry skin and was looking for a product that could actually hydrate the skin from its core, and guess what, I got this moisturiser! It really made a difference on my skin and I'm loving it."
A third said: "I can't believe how this cream makes me look instantly younger. Usually, it would take days, weeks, or even months before I see any difference from a new cream, but not this time. It was like someone waved a magic wand. It goes on smoothly and is quickly absorbed leaving me with a fresh, youthful appearance."
You can buy Shiseido's Essential Energy Hydrating Cream here from Boots for £49.
