The countdown is on as high street retailer Boots is set to launch a brand new range of anti-ageing skincare products that’s said to ‘reverse’ the appearance of skin damage. The health and beauty retailer’s No7 brand has revealed their new ‘Future Renew’ line, which launches in stores this week.
The new range sees a collection of four skincare products containing a ‘new super peptide blend’ which represents the ‘biggest cosmetic science innovation in No7’s history’.
The products have been developed following 15 years of research into skin ageing and repair with the University of Manchester.
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The new range features a No7 Future Renew damage reversal serum, damage reversal SPF40 day cream, damage reversal night cream and damage reversal eye serum. Prices start at £24.95 and go up to £42.95.
Said to rival retinol products while being one of the ‘most effective and tolerated’ ingredients, patent applications have been submitted and are pending for both the new peptides and the delivery system found within the serum. If granted, will be a ‘world-first technology’ not seen in any other products.
A spokesperson for the brand said: “Unlike retinoic acid, which is known by dermatologists to cause tolerance challenges such as skin sensitivity and redness, No7's new super peptide is both highly potent and highly tolerated, being suitable even for those with sensitive skin. This paves the way to highly effective skincare being available to even more people.”
When testing out the serum 97 per cent of women in the clinical study had improvements in the appearance of three or more visible signs of skin damage.
And it’s reported to be incredibly fast-acting, too, with No7 claiming that the serum is ‘proven to reverse visible signs of skin damage in just four weeks’ including fine lines and wrinkles, uneven tone and texture, dry skin, and less elastic and firm feeling skin. Meanwhile, users have said the moisturiser offers ‘brighter, healthier, more supple skin’ in one week and the No7 Future Renew Eye Serum reverses visible signs of skin damage in 8 weeks.
The No7 Future Renew range has undergone the most extensive and diverse testing programme in No7’s history, with 37 studies conducted on over 4,200 people - including two clinical trials and 23 user trials, with more than half (51%) of the total testing group having skin of colour.
No7’s Head of Science Research, Dr Mike Bell, said: “Skin damage happens throughout our lives and is caused by multiple factors including sun exposure, environmental pollution, stress, sleep, temperature and nutrition. The new peptide blend effectively tricks the skin into thinking that it has been damaged which leads to renewal of key proteins such as collagen and fibrillin. It therefore supports skin’s natural self-repair mechanisms, targeting signs of cumulative damage both on and under the surface.
“This is a world-first technology only available from No7. We believe it is going to be a game changer for consumers.”
The No7 Future Renew range will be available nationwide at Boots stores, Boots.com and no7beauty.co.uk from Wednesday, April 12, 2023.
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