Listen up beauty fanatics as Boots has announced the surprise return of 17!
With a brand-new look, formulations and even better price tag - beauty lovers can stock up their makeup bags or try out a new look without breaking the bank.
Lipsticks start from a mere £2, and eyeshadow palettes as low as £5 - the new 17 line-up consists of over 150 high-performing products, and you can build an entire makeup look for as little as £10! How good is that!? And who said good makeup had to break the bank!
Best of all? The entire range is vegan and never tested on animals, delivering quality yet affordable cosmetics that are accessible for all.
17 is launching on Boots.com on Thursday 17th February, and in 495 Boots stores across the UK from Monday 21st February 2022. Got the Boots App? Because if so, customers can also access the collection with an exclusive 24-hour pre-sale tomorrow, Tuesday 16th February!
With Click and Collect available at over 2,000 Boots stores across the UK, customers can order 17 online and collect from their local store the very next day!
Many will remember 17 as the original cult beauty favourite amongst generations of makeup lovers, known for inspiring confidence and empowering self-expression with trend-led, affordable beauty for over 50 years.
We still remember our first eyeshadow palette and blush from the collection…
The new 17 collection continues this legacy, celebrating every kind of beauty with day-to-day essentials like skin-enhancing foundation, neutral lip colours, translucent setting powders to cosmetics for experimentation, including powerful pigmented eye sticks, bold liquid liners and lip-boosting glosses!
Jenna Whittingham-Ward, Head of Beauty - Boots Brands & Exclusives, said: “We believe beauty is for everyone, and affordable cosmetics doesn’t have to mean a compromise on quality. That’s why we’re so excited to bring a fresh, new-look 17 to our beauty-loving customers at Boots. We know our customers love to experiment with makeup, and they want to try out the latest looks trending on TikTok without breaking the bank. We’re proud to have created a range of cosmetics in 17 without limits or barriers that’s accessible to all beauty fans across the UK – we just can’t wait for them to try it!”
Do you remember buying your first piece of 17 from Boots? If so, can you remember what it was? Let us know your thoughts in the comments section below about the return too!
