A £5.50 baby range which went on sale for the first time in Boots this morning has proven so popular, it sold out in 10 minutes flat. The range, which claims to be eczema-friendly and suitable for sensitive skin, went on sale for the first time today after being launched by British music artist Krept, co-parent Sasha Ellese, and most importantly, the brand's 'CEO' their baby daughter Nala.
Nala's Baby immediately got people excited when it was announced earlier this year, and has been an instant hit with parents. The whole range - which includes, baby wash, body butter, lotion, shampoo, conditioner and nighttime oil - has been an instant success, and sold out on the website within ten minutes.
It is also being stocked in Boots stores. Prices are reasonable and range from £5.50 - £6.50.
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Posting on Instagram, Krept told fans: "Sold out online in 10 minutes. But we available in boots stores my peoples, and boots online from tomorrow. Restock on our website 9am friday."
Nala’s Baby was created from a desire to have a trusted skincare range, which catered to everything that Sasha and Krept wanted for their newborn baby Nala. During pregnancy, Sasha was conscious about what she was putting on her own skin and even more concerned with what she was going to use on her bundle of joy’s skin.
This led to an obsession with finding, naturally clean, high quality baby products. Using an app called, ‘Think Dirty’, an ingredient rating app, which proved the dire need for naturally clean baby products, steering away from harmful ingredients, which exist in many baby products. Nala's Baby ingredients are carefully selected to be non-irritating and mild.
This makes it easy to use and safe for all of the family. We take pride in saying that all of our products are dermatologically tested and certified suitable for sensitive and eczema-prone skin. We’re not the only ones who are fans of our clean formulas - Think Dirty, the largest ingredients-list rating app in the world, has certified our products with a 0 score - meaning it has their highest level of approval and the only brand in UK retail to receive this standard.
The products contain no mineral oil, no paraffin, no phenoxyethanol, no parabens, no palm oil, no phthalates, no SLES or SLS, no silicones, no PEG, no colourants or allergen-laden fragrance.
The product is completely sold out online, but if you want to try it, it's worth checking your local Boots store.
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