Boots has revamped its Advantage Card membership scheme making some major changes to what the scheme can give customers.
Customers will now receive an instant 10% discount when they shop for Boots own-brand products with the loyalty card.
This will be valid on over 6,000 products although there are some exclusions, including pharmaceuticals and Boots exclusive brands, such as No7.
But in not-so good news for shoppers, Boots is to cut the number of loyalty points shoppers using its Advantage Card scheme can earn.
The Advantage Card loyalty scheme currently rewards shoppers with four points for every £1 spent in Boots. This will reduce to three points as part of the shake-up.
The changes will kick in from early May 2023. Some groups will, however, still be able to get more points if they're signed up to certain schemes.
Those over-60 receive eight points for every £1 spent on Boots Own Brand and Boots Parenting Club members also get eight points for every £1 spent on baby.
Boots also confirmed to customers that there will be "more opportunities" to earn double or extra points with new promotions and campaigns.
Boots will also expand its "Price Advantage" initiative to over 800 products each month, with shoppers able to get up to a third off.
The high street retailer said 70% of Advantage Card members regularly shop from its own-brand range, accounting for one in five items in their baskets.
Pete Markey, chief marketing officer at Boots, said: "Boots Advantage Card is one of the original and most generous loyalty programmes, and now we are making it better - to fit our customers changing needs and the way they now want to shop.
"Customers want to be rewarded with on-the-spot lower prices and instant value. We’ve also noticed that Advantage Card members are now more frequently using their points to buy essentials instead of saving them up, we’ve listened and have expanded the scheme to give more instant reward, immediate value and lower prices."
Boots said it had seen a 35% increase in sales of its own brand products like its Boots Everyday range in the first few months of the year.
Boots has over 2,200 stores in the UK.
