Boots has launched a new range of essential products, with prices starting from 50p.
High street favourite Boots is phenomenally popular among skincare and makeup lovers thanks to its wide array of products. The beauty chain stocks everything from luxury and budget friendly brands, to its own range of in-house products.
Now, the famed retailer has launched its new Boots Everyday range, which features 60 essential products at low prices - a welcome addition to the store while the cost of living crisis rages on. The new items are all priced at £1.50 or less, and include essentials across toiletries, skincare, dental, haircare and period products.
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The affordable new range has been created to be easily identifiable, in a bid to make it easier for customers to find the brand's lowest priced products. The budget-friendly items are available from September 7, and will make an appearance in more than 1,000 Boots stores over the next few weeks.
Jenna Whittingham-Ward, head of Beauty, Boots Brands and Exclusives, said: "At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money. Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles."
The launch of 'Everyday' is the latest move by Boots to offer the best possible value to its customers. Earlier this year, it announced that it was freezing the price of more than 1,500 products as part of its Price Lock Promise.
The locked lines - which are all Boots' own brand and made up of customers' favourites as well as essential products - will feature frozen prices until at least the end of the year in a bid to ensure they remain affordable for customers. You can find your nearest Boots store here.
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