High-street chain Boots has become the latest retailer to launch an affordable range of products to help customers with rising prices amidst the cost of living crisis.
The 'Boots Everyday' range compromises 60 lines of products that have been put together to be easily identifiable for shoppers who are looking to stick to a budget.
There are a range of essential items including toiletries, skincare, dental, haircare and period products. All items are priced between 50p - £1.50, meaning cash-strapped shoppers can get in what they need without worrying about their finances.
Shoppers are able to purchase the affordable range of essentials online now, while the range is set to be officially rolled out to over 1,000 Boots stores across the country in the next few weeks.
The British high-street giant is the latest retailer to launch their own value line to make sure that shoppers can get in a range of essentials without breaking the bank.
Jenna Whittingham-Ward, Head of Beauty, Boots Brands & Exclusives, said: “At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money.
Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”
It is the latest price drop initiative to be offered from the retailer after they recently announced their Price Lock scheme which seen the prices across of over 1,500 products frozen. The scheme was made up of Boots own-branded products in a bid to help customers continue to afford them.
They have also recently launched the Price Advantage scheme for Boots Advantage card holders who can now get exclusive discounts and offers on over 900 products each month, online and in store.
Boots Everyday range is available online now and will roll out in stores in the next few weeks.
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