Boots has officially launched this year’s Christmas campaign, Joy for All this festive season, with BAFTA nominated actress Lydia West.
The film tells the story of Holly, played by Lydia West, who finds a pair of magical spectacles on the bus, allowing her to see what brings people joy whenever she wears them, including turning her fellow bus passengers from subdued commuters to festive party goers.
The ‘Joy for All’ TV advert will air for the first time on Friday, November 4, during Gogglebox on Channel 4.
Pete Markey, Chief Marketing Officer at Boots UK said: “Our customers are telling us they want this Christmas to be a joyful time with loved ones, particularly after another turbulent year. The story of Holly and her magical spectacles shows that finding the right gift for the right person can spark that feeling of joy both for the giver and the recipient. Our extensive range of gifts means that people can be confident that with Boots there is ‘Joy for All’ this Christmas”.
Lydia West said: “Christmas is my favourite time of year and like Holly, I enjoy the feeling of picking a present for someone that I know they are going to love. My time on set filming the Boots campaign got me feeling festive and excited to think about what is going to make my own friends and family smile with joy on Christmas morning”
