Health and beauty chain Boots is launching a new line of anti-ageing skincare products that are said to 'reverse' signs of skin damage.
Available from tomorrow (April 12), the 'Future Renew' range has been created using a 'world-first' formula - and customers will be able to snap up the products in-store and online.
The new skincare line is made up of serum, SPF40 day cream, night cream and eye serum. Prices range between £24.95 to £42.95.
The products each contain a new 'super peptide' blend, which represents the biggest cosmetic science innovation in No7’s history. They have been made after 15 years of research into repairing skin damage with the University of Manchester.
The Future Renew range aims to transform the skin by boosting its natural repair process.
No7's super peptide blend promises to aid the renewal of over 50 key protein cells in the skin, reversing signs of damage like wrinkles, fine lines and uneven skin tone.
A team of over 50 scientists worked together on the world-first innovation that was developed using advanced robotics, mathematical modelling, bioinformatics, machine learning, cell biology and cosmetic science.
What's more, the new No7 super peptide blend is said to be highly tolerable for most skin types, even those with sensitive skin, meaning almost anyone can try it.
More than 4,200 people have taken part in 37 studies, including two clinical trials and 23 user trials, in what Boots have called the "most extensive and diverse testing programme in No7’s history."
No7’s Head of Science Research, Dr Mike Bell, said: "Skin damage happens throughout our lives and is caused by multiple factors including sun exposure, environmental pollution, stress, sleep, temperature and nutrition. The new peptide blend effectively tricks the skin into thinking that it has been damaged which leads to renewal of key proteins such as collagen and fibrillin.
"It therefore supports skin’s natural self-repair mechanisms, targeting signs of cumulative damage both on and under the surface. This is a world-first technology only available from No7. We believe it is going to be a game changer for consumers."
The No7 Future Renew range will be available in Boots stores nationwide, boots.com and no7beauty.co.uk from April 12.
