As most of the UK become wary about spending money, Boots have created a new everyday range - full of essential products at the lowest possible price! All items range from being priced at just 50p to £1.50, savvy shoppers will be able to replenish 60 essentials across toiletries, skincare, dental, haircare and period products too.
The 60 items across the board will be available online at boots.com from today, 7th September - and rolled out to over 1,000 Boots stores across the UK over the next few weeks. The range is also the latest addition to the extensive Boots own brand portfolio.
Boots is committed to offering customers value for money - with that now surpassing their health needs.
The new and affordable range has been created to be easily identifiable as well - so shoppers can find the best possible price in a simple line up on shelves.
In addition to the items being affordable, the new range comes with the Boots promise of trusted quality, based on decades of research and science.
The launch of everyday is the latest move by Boots to offer the best possible value to its customers.
Earlier this year, Boots announced that it was freezing the price of over 1,500 products as part of Price Lock Promise.
The lines, which are all Boots own brand and are made up of customers favourites and essential products, will have their prices frozen until at least the end of the year to ensure they remain affordable for customers.
Jenna Whittingham-Ward, Head of Beauty for Boots Brands and Exclusives said: “At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money. Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”
In addition, Price Advantage is now bigger than ever before! Boots Advantage Card holders can now get exclusive discounts and offers on over 900 products each month, both in stores and online at boots.com. With an average saving of £2.65 per product, with some lines reduced by 50%, customers have saved a whopping £12.5m since the scheme launched earlier this year.
How good is that?
What do you make of the latest launch from Boots? Are you eager to try any of the low price items and switch from the more expensive you’re currently using? Let us know your thoughts in the comments section below.
