Boots is launching a new affordable everyday range as the cost of living crisis continues.
Starting at just 50p, lines are all priced at £1.50 or less and include 60 essentials across toiletries, skincare, dental, haircare and period products.
This comes as inflation hit 10.1 per cent in July with experts warning it could hit 13 per cent in a matter of months. This is currently the highest it's been in 40 years.
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With energy prices set to rise and the cost of living increasing, more people are looking at ways to save and Boots has launched their new products at a lower cost.
The retailer say they have made the line to be easily identified, making it easier for customers to find the lowest prices in one easy line up.
This comes after the British health and beauty retailer announced it will be locking its prices and offering more deals for Advantage Card holders.
In addition to being affordable, Boots pledge the products are made with trusted quality based on decades of research and science. Available online at boots.com from September 7 and rolled out to over 1,000 Boots stores across the UK over the next few weeks, the range is the latest addition to the extensive Boots own brand portfolio.
Jenna Whittingham-Ward, Head of Beauty, Boots Brands and Exclusives, says: “At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money.
"Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”
The launch of everyday is the latest move by Boots to offer the best possible value to its customers. Earlier this year, it announced that it was freezing the price of over 1,500 products as part of Price Lock Promise.
The lines, that are all Boots own brand and are made up of customers favourites and essential products, will have their prices frozen until at least the end of the year to ensure they remain affordable for customers.
For those who have a Boots Advantage Card, they can get exclusive discounts and offers on over 900 products each month, in store and online. Card holders can also make the most of the savings on offer with an average discount of £2.65 per product with some lines reduced by 50 per cent.
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