Retailer Boots has been forced to open an online queueing system due to huge demand from shoppers following the launch of a brand new skincare line.
The Boots website is currently down and many shoppers are temporarily being placed into an online queue just to access their homepage. Boots are believed to be experiencing huge demand due to the launch of the new No7 Future Renew range.
A message on the retailer's website reads: "Our website is full to the brim with shoppers now and you have been temporarily placed in a virtual queue! Don’t worry, you will be back on and shopping soon."
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No7's new Future Renew range is launching both in Boots stores and online this morning, and the retailer offered shoppers signs up to their waiting list for the the new range last month. However, many shoppers are heading to the No7 site itself to pick up the range too while the Boots site copes with demand.
The new No7 Future Renew range contains a collection of four skincare products which claim to prove to reverse the appearance of multiple signs of skin damage.
According to No7, 88,000 people have signed up to be the first to get hold of the range, which contains a new ‘super peptide’ blend that promises to harness the skin’s natural repair process and the renewal of over 50 key proteins in skin cells.
The super peptide blend – which represents the biggest cosmetic science innovation in No7’s history – contains two brand-new chemical entities, a patent-pending world-first technology that cannot be found in any other product, according to the beauty brand.
"Skin damage happens throughout our lives and is caused by multiple factors including sun exposure, environmental pollution, stress, sleep, temperature and nutrition,” said No7’s Head of Science Research Dr Mike Bell.
"The new peptide blend effectively tricks the skin into thinking that it has been damaged which leads to renewal of key proteins such as collagen and fibrillin.
"It therefore supports skin’s natural self-repair mechanisms, targeting signs of cumulative damage both on and under the surface. This is a world-first technology only available from No7. We believe it is going to be a game changer for consumers.”
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