Boots has put up the price of its meal deal - and shoppers are furious about the increase.
The standard price of the Boots meal deal has gone up from £3.59 to £3.99, and from £4.19 to £4.99 in London. This means some customers are paying 40p more in the majority of stores, or 80p more - and a 19% increase - if they're in the city.
Shoppers who are signed up to the Boots Advantage Card loyalty scheme will get a discount. The price for customers with a loyalty card is £3.60, or £4.50 in London, reports The Mirror.
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Customers are unhappy with the rise in price, with several commenting on the matter on social media. In a post on Twitter, one said: "Boots [sic] meal deal is now £4.99. I feel sick."
Another said: "Btw did we all notice that the price of a Boots meal deal went up to £3.99? That's it for me I'm afraid. Fully in my packed lunch era." A third tweeted: "Boots meal deal up again, now £4.50."
The price of Boots' meal deal went up at the start of this month. It is the second time the retailer has increased its lunch combo this year, having last increased the cost in March.
The meal deal, which includes a main, snack and drink, cost £3.59 at the start of this year, or £4.19 in London. A spokesperson from Boots said shoppers can still save up to £4.39 outside of London and £3.30 inside the city.
They added: "The price increase reflects rising costs including ingredients, production and supply chain costs. The Boots Meal Deal remains one of the best value deals on the market."
But how does the Boots meal deal compare to other supermarkets? Here is how much some retailers are currently charging:
- Tesco: £3.50 (or £3 for Clubcard members)
- Sainsbury’s: £3.50
- Morrisons: £3.50 (or £4 premium version)
- Co-op: £3.75 (or £3.50 for loyalty card holders)
- Asda: No set price - buy three items, get cheapest free
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