A popular, nostalgic beauty brand is making its return to Boots.
Boots is much-loved among makeup and skincare enthusiasts thanks to its extensive lineup of luxury and budget-friendly brands, as well as its own lineup of products.
Now, affordable brand 17 is making its return.
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Many will remember 17 as a cult beauty favourite among generations of makeup lovers. 17 has aimed to inspire confidence and empower self-expression with trend-led, affordable beauty for more than 50 years.
The brand is returning to Boots with a new look and new formulation products. The new 17 range will celebrate every kind of beauty with day-to-day essentials like skin-enhancing foundation, neutral lip shades and translucent setting powder, to eclectic cosmetics designed to for experimentation, including powerful pigmented eye sticks, bold liquid liners and lip-boosting glosses.
With lipsticks from £2 to eyeshadow palettes as for £5, the new 17 lineup consists of more 150 high-performing products to build an entire makeup look for around £10.
The entire range is vegan and never tested on animals, with the hope of delivering quality yet affordable cosmetics that are accessible for all.
17 is launching on Boots.com on Thursday, February 17, and in 495 Boots stores across the UK from Monday, February 21. Boots app customers can also access an exclusive 24 hour pre-sale on Tuesday, February 16.
With click and collect available at more than 2,000 Boots stores across the UK, customers can order 17 online and collect from their local store the very next day.
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