Boots has launched a new budget "everyday" range with essential items including shampoo and conditioner from 50p. It features 60 products including essentials like shower gel, period products and toothpaste.
It went on sale on September 7 in stores and on the Boots website. The company said the ‘everyday’ range is to “help customers continue to afford essential products", Birmingham Live reports.
The range comes in simple packaging, with the promise of quality despite the cheap prices and no item costing more than £1.50. It includes makeup wipes for sensitive skin (£1), menstrual pads (£1.30 for 24), shower gel (75p), shampoo (75p), conditioner (75p), toothpaste (50p) and soap (85p).
Boots head of beauty, brands and exclusives, Jenna Whittingham-Ward said: "At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no-compromise range to help customers make small everyday switches to help save money.
"Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles."
You can shop the entire range here.
