Retail giant Boots has issued a message to shoppers ahead of this year's Love Island . Yesterday, eBay was announced as the show's official clothing partner for this year.
Now Boots has said that it will be partnering with the show as a beauty sponsor. The new series of Love Island will feature new products including MakeUp Revolution, Sculpted by Aimee, Boots Glow Banana and Boots Ingredients Haircare.
Other Boots brands like Fenty, Mac, No7 and sunscreen brand Soltan will also feature. A “Better be ready to find the ones” campaign is set to launch this summer.
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This will help viewers find the products used on the show. The campaign will include a dedicated hub on Boots’ website with exclusive content.
Speaking about the partnership, Peter Markey, chief marketing officer at Boots, said: “We are so excited to be returning to the Love Island villa as beauty partner for the second year running. We hope to inspire customers to find their perfect beauty matches this summer.”
Bhavit Chandrani, ITV director of creative digital partnerships, said: “We’re really looking forward to recoupling up with Boots as our beauty partner again as it is bringing the biggest and best in beauty to the villa.”
